---
title: "Analytics & Optimization Services"
source: "/analytics-optimization/"
---

# Analytics & Optimization

## Informed decisions are better than guesses.

[Let's create together](/contact/)

## Optimized outcomes come from data-first insights.

Livefront's analytics, measurement, monitoring, and optimization (AMMO) practice helps organizations enhance their digital products and experiences using insights derived from the observation of real world usage and behaviors.

### Trusted by:

-   Life Time Fitness
-   General Mills
-   CVS
-   UnitedHealth
-   Airbnb
-   Rebuy

### Trends we're watching.

Flexing the muscles to collect and act upon data-driven insights during design, development, and launch are critical to de-risk and capitalize on the opportunities ahead of us.

-   #### 30%

    of companies are more likely to rely on data in a defensive context rather than using data as a potential source of innovation and growth. Source: PwC, "Driving customer service to the next level with data analytics and AI"

* * *

-   #### 1.5-2.9x

    expected revenue lift attributed to effective first-party data & marketing functions. Source: BCG, "Responsible Marketing With First-Party Data In Asia Pacific - A $200 Billion Value Unlock Opportunity"

* * *

-   #### 4.2x

    rate at which companies who regularly A/B test in their products grow in comparison to those who do not A/B test. Source: Apptimize, "The Definitive Guide to A/B Testing Digital Products"

### Our strengths.

Expertise with the leading analytics, measurement, and visualization platforms.

-   Adobe
-   Amplitude
-   AppDynamics
-   Firebase
-   Google Analytics
-   Google Data Studio / Looker
-   LaunchDarkly
-   Mixpanel
-   mParticle
-   New Relic
-   Optimizely
-   Pendo
-   Salesforce
-   Segment
-   Sentry
-   Tealium

### Our capabilities.

We bring deep, data-driven insight and resolve to the product design & development process.

#### Measurement Strategy & Implementation

Starting with the business questions you want to answer, we work backwards to define an analytics strategy that informs the tooling and the tactics we employ, ensuring we collect actionable data to drive meaningful insights.

#### Dashboards & Visualizations

We create data visualizations and self-service dashboards to translate raw data into robust insights, monitoring, and recommendations. Further, we synthesize, analyze, and draw recommendations from disparate data sources and research studies to put shape to recommendations in report form.

#### Testing & Iteration

On top of foundational analytics, we layer in additional measurement techniques--such as A/B testing, quantitative surveys, and qualitative interviews--to further optimize the product strategy, its relationship to the bottom line, and the ongoing roadmap to make it all sing.

#### Monitoring & Observability

For complex modern applications, we help teams adopt and implement observability systems and patterns so they are better equipped to ship code quickly, identify aberrant behaviors, trace outliers, and understand the experience of every individual consumer using their digital products.

> I am constantly impressed by the quality of the team.
>
> Josh
>
> Senior Engineering Manager, CVS

## Selected work.

### Redesigning the check out process to increase conversion.

We helped Life Time experiment to win new members, driving a steep increase in mobile conversion by analyzing customer journeys and optimizing for cognitive ease.

General Mills

### Leveraging A/B testing to optimize for account sign-ups.

We teamed up with General Mills to design and test the optimal registration flow to eliminate friction and noise from the critical sign up process driving steep climbs in the completion rate.

CVS

### Evaluating enterprise solutions for scale with confidence.

We helped CVS investigate the power of AppDynamics and New Relic optimization solutions to determine how they can better support continuous discovery within their mobile products.

## Insights & perspectives.

[See all](/insights/all/?topic=analytics-optimization)

-   [

    Article

    It's All About Customer Behavior

    Phillip Johnson & Joseph Schlichting

    ](/writing/its-all-about-customer-behavior/)
-   [

    Article

    Moderated vs. Unmoderated User Testing and the Goldilocks Method That's Just Right

    Brooke Thies

    ](/writing/moderated-vs-unmoderated-user-testing-and-the-goldilocks-method-thats-just-right/)
-   [

    Article

    Beyond Anecdotes: Balancing Qualitative and Quantitative Data for Smarter Product Decisions

    Sean Parker

    ](/writing/beyond-anecdotes-balancing-qualitative-and-quantitative-data-for-smarter-product-decisions/)
-   [

    Video

    Metrics that Matter, Measuring Product Impact the Right Way

    Jack Cunningham

    ](/teaches/metrics-that-matter-measuring-product-december-2024-ccbff561db/)

## Partner with us.

Livefront is trusted by the world's leading companies to drive growth and win in digital. We can create something remarkable, together.

[Let's talk](/contact/)