---
title: "Connected TV Apps"
source: "/connected-tv/"
---

# Connected TV

## Place your brand at the center of the living room with connected TV apps.

[Let's create together](/contact/)

Woman following a workout class on her TV.

## Tune in to the power of the big screen.

Livefront helps ambitious companies use the biggest screen in the home to make connections with consumers across all their devices. Navigating intricate TV interaction design, content management, and omni-channel support, we help deliver connected products that make the most of the unique TV platform.

### Trusted by:

-   iFit
-   BrightAI

### Trends we're watching.

Beyond linear TV lies untapped potential. Embrace connected TV's native features for genuine shared moments in consumer environments.

-   #### 51%

    of global video impressions now happen on connected TV. Source: Innovid, "CTV Accounts for Over Half of Global Video Impression Share According to New Innovid Study"

* * *

-   #### 700 millon

    hours are streamed every day. Source: Think with Google, "YouTube is indispensable to today's audiences. Here's how brands can reach them"

* * *

-   #### 52%

    of US adults have their phone in their hand as they watch connected TV. Source: MarketingProfs, "Americans Watching TV With Mobile Phone in Hand"

### Our capabilities.

At Livefront, we help design and build immersive TV experiences that not only entertain but build intimate connections at the center of the home.

#### TV App Strategy Workshops

Discover what Connected TV can do for your brand, exploring how platform capabilities expertly paired with product positioning can drive meaningful business outcomes.

#### TV App Design & Validation

Elevate your current TV experiences using unique platform capabilities, or debut a fresh digital experience concept with the peace of mind that it's been meticulously vetted.

#### TV App Development & Delivery

Housing the skill and tools that enable effortless platform delivery, our team works in sprints to develop and distribute breathtaking work to the homes of millions.

#### Product-Led Growth & Experimentation for Connected TV

We champion a consumer-centric and data-informed approach to usher organizations toward substantial growth with products that earn affection.

### Key expertise.

-   Apple TV
-   Android TV
-   Roku
-   Fire TV

> Our team learned a TON from Livefront's presence and knowledge of product development.
>
> Kyle
>
> SVP of Engineering, BrightAI

## Selected work.

### Moving beyond embedded equipment to make the leap to TV.

We help iFIT increase member engagement by building a multi-platform connected TV experience to introduce global fitness content to a new audience.

## Insights & perspectives.

[See all](/insights/all/?topic=connected-tv)

-   [

    Speech

    How to Protect Your MVP and Your Sanity and Still Meet Your Deadlines

    Forrest Tracy

    ](/speaks/how-to-protect-your-mvp-mntech-tech-connect-april-2026/)
-   [

    Article

    Tuning your Mobile Mindset to TV: 5 Tips for Product Managers Moving to Smart TVs.

    Jack Cunningham

    ](/writing/tuning-your-mobile-mindset-to-tv-5-tips-for-product-managers-moving-to-smart-tvs/)
-   [

    Video

    Roku is a Bizarre Platform

    Joseph Piché

    ](/teaches/roku-is-a-bizarre-platform-december-2021-0c00970c3e/)
-   [

    Article

    Integrating Your Roku Channel With Roku Pay

    Rob Abbott

    ](/writing/integrating-your-roku-channel-with-roku-pay/)
-   [

    Article

    A Product Manager's Guide to Roku Beta Testing Programs.

    Jack Cunningham

    ](/writing/a-product-managers-guide-to-roku-beta-testing-programs/)

## Partner with us.

Livefront is trusted by the world's leading companies to drive growth and win in digital. We can create something remarkable, together.

[Let's talk](/contact/)