---
title: "Experience Design"
source: "/experience-design/"
---

# Experience Design

## Exceptional design that wins hearts and minds.

[Let's create together](/contact/)

## Elegant design is about so much more than look and feel.

Our best-in-class design team is made up of customer-first critical thinkers who work with the biggest clients to help solve their toughest design challenges from the ground up. From product, to brand, to user experience and more, we bring design solutions that span in-person, digital, and everything in between.

### Trusted by:

-   Great Clips
-   Health Partners
-   Inspire Brands
-   Life Time
-   iFit
-   Optum

### Trends we're watching.

Identifying friction and creating flow are critical for products to produce the results consumers demand.

-   #### 32%

    more revenue growth in companies that prioritize design, compared to their competitors. Source: McKinsey & Company, "The business value of design"

* * *

-   #### 9,900%

    ROI for every $1 invested in UX results in a return of $100. Source: Forbes, "Good UX Is Good Business: How To Reap Its Benefits"

* * *

-   #### 306%

    higher lifetime value in emotionally connected customers vs. those who are just satisfied. Source: Harvard Business Review, "The New Science of Customer Emotions"

### Our strengths.

We create the flow state with proven practices. With more than two decades of leading our partners to success, we have the tools to create measurable impact with mastery over:

-   #### Platform & Capabilities

    Bringing a rich understanding of platform function to life.

-   #### Scale & Systems

    Crafting the systems the adapt to screens and support teams.

-   #### Accessibility & Inclusion

    Building to grant access to all, regardless of ability or inability.

-   #### Brand & Identity

    Showcasing the voice, feel, and texture of the biggest brands.

-   #### Service & Value

    Defining the model and exchanges of value that create impact in the world.

-   #### Co-creation

    Bringing ideas to life through collaborative design practices.

### Our capabilities.

#### Concepting & Validation

Shape ideas into tangible, user-centric products. Our product design services focus on creating intuitive, impactful solutions that meet user needs and exceed expectations.

#### Loyalty & Service Model Design

Build lasting relationships with your users. Our loyalty and service model design services develop strategies to keep your users engaged and returning, creating a loyal customer base.

#### Motion & Animation

Elevate, delight, and inform with movement. Our motion and animation services add dynamic visuals that captivate and communicate your message effectively, creating memorable experiences.

#### UX/UI Design

Represent the promise and prowess of your brand through intuitive, engaging design. We craft compelling interfaces that drive engagement and foster loyalty.

#### Digital Branding & Identity

Forming and bringing your brand's essence to life. We help you create a strong, cohesive brand identity that resonates with your target audience and sets you apart.

#### Design Systems & Architecture

Reap the benefits of consistency and scalability. Our design systems service establishes a cohesive framework for your design language, allowing for streamlined processes and a unified user experience across all touchpoints and delivery teams.

> I love you guys.
>
> Fred
>
> Experience & Design, Optum

## Selected work.

Optum

### Delighting consumers with savings on their prescriptions.

Optum Perks

[Read case study](/case-study/optum-perks/)

Great Clips

### Driving loyalty to the world's largest haircut salon franchise.

[Read case study](/case-study/great-clips/)

### Increasing consumer engagement through personalization.

[Read case study](/case-study/healthpartners/)

Jamf

### Reimagining the largest Apple MDM provider through design.

[Read case study](/case-study/jamf-design/)

Lifespark

### Driving better health outcomes through conversation.

[Read case study](/case-study/lifespark/)

## Insights & perspectives.

[See all](/insights/all/?topic=experience-design)

-   [

    Speech

    Let's Animate! An Introduction to RIVE.APP

    Shalanah Dawson

    ](/speaks/lets-animate-an-introduction-to-minnebar-may-2026/)
-   [

    Article

    Your Product Is Your Brand

    Christian Spaulding

    ](/writing/your-product-is-your-brand/)
-   [

    Speech

    Executive Panel: Building Minnesota's Brightest Tech Future Together

    Mike Bollinger

    ](/speaks/executive-panel-building-minnesotas-brightest-mntech-tech-connect-april-2026/)
-   [

    Article

    It's All About Customer Behavior

    Phillip Johnson & Joseph Schlichting

    ](/writing/its-all-about-customer-behavior/)
-   [

    Article

    The Most Boring Product in the World

    Paul McAleer

    ](/writing/the-most-boring-product-in-the-world/)
-   [

    Video

    Beyond Aesthetics - How metrics transform design into business strategy

    Ali Joaquin

    ](/teaches/beyond-aesthetics-how-metrics-september-2025-b11705efbf/)

## Partner with us.

Livefront is trusted by the world's leading companies to drive growth and win in digital. We can create something remarkable, together.

[Let's talk](/contact/)