---
title: "Growth Marketing & Optimization Services"
source: "/growth-marketing/"
---

# Growth Marketing

## Turn your product into a growth engine.

[Let's create together](/contact/)

Person writing on a whiteboard.

## Scaling is a data-driven art.

Livefront's growth marketing practice helps organizations scale their digital products and experiences through innovative product-led growth initiatives, MarTech platform strategy and integration, notification and messaging program design, and data-driven optimization of marketing campaigns and App Store listings.

### Trusted by:

-   Great Clips
-   Life Time Fitness
-   General Mills
-   Lifespark
-   Pearson
-   UnitedHealth

### Trends we're watching.

Emphasizing agility, adaptability, and data to drive growth strategies is the key to delivering outsized returns.

-   #### 6x

    as likely to retain users when attracted through data-driven growth strategies. Source: Gartner, "Why Data and Analytics Are Key to Digital Transformation"

* * *

-   #### 71%

    of consumers expect companies to deliver personalized interactions--and three quarters will switch if they don't like their experience. Source: McKinsey, "The value of getting personalization right--or wrong--is multiplying"

* * *

-   #### 30%

    more likely to achieve business goals when App Store Optimization is used as a strategic growth strategy. Source: Gitnux, "Unveiling the Power of App Store Optimization: Key Insights and Statistics to Boost Downloads"

### Our strengths.

Leveraging data and platform integration to drive experimentation, we cultivate strong partnerships with leading platforms to accelerate growth, including:

-   Adobe
-   Airship
-   Amplitude
-   Branch
-   Blaze
-   Firebase
-   Kochava
-   Mixpanel
-   mParticle
-   Salesforce
-   Segment
-   Tealium

### Our capabilities.

#### Growth Strategy

We help organizations drive meaningful growth and business outcomes through consumer-first, data-driven, product-led growth strategies that result in products people love.

#### Platform Implementation & Integration

With deep and broad marketing platform expertise, we implement and integrate growth tools to drive engagement & loyalty through personalized, memorable, omni-channel experiences.

#### Content & Experience Design

From notification strategy, to content design, to personalization blueprint architecture, we provide the creative vision and execution to drive growth through remarkable consumer experiences.

#### Pathways Optimization

From referral program design and optimization, to App Store review monitoring and management, to messaging strategy and measurement, we help strengthen the pathways and touchpoints consumers experience with your product.

> Livefront is the best partner we have ever had.
>
> Laura
>
> VP Marketing, Surest

## Selected work.

### Investigating the new member journey to drive conversion.

With investigative user research and experience design, we helped Life Time Fitness boost its mobile conversion rate driving more members to the club.

Great Clips

### Using product-led strategies to welcome more guests to the salon.

We redesigned the Great Clips flagship app, placing guests at the center of the experience to increase year-over-year customer profiles by more than 40%.

General Mills

### Driving growth through user referrals.

Together we launched a refer-a-friend program for the Box Tops for Education program, driving growth while reducing acquisition costs by nearly 80%.

## Insights & perspectives.

[See all](/insights/all/?topic=growth-marketing)

-   [

    Article

    Beyond Anecdotes: Balancing Qualitative and Quantitative Data for Smarter Product Decisions

    Sean Parker

    ](/writing/beyond-anecdotes-balancing-qualitative-and-quantitative-data-for-smarter-product-decisions/)
-   [

    Video

    Introduction to Product Led Growth

    Jarin Schmidt

    ](/teaches/introduction-to-product-led-growth-december-2024-a2883517ea/)
-   [

    Video

    Metrics that Matter, Measuring Product Impact the Right Way

    Jack Cunningham

    ](/teaches/metrics-that-matter-measuring-product-december-2024-ccbff561db/)

## Partner with us.

Livefront is trusted by the world's leading companies to drive growth and win in digital. We can create something remarkable, together.

[Let's talk](/contact/)