---
title: "Computer Vision on iOS: Detecting Logos at Minnebar (2020)"
source: "/speaks/computer-vision-on-ios-detecting-minnebar-october-2020/"
---

Speech

# Computer Vision on iOS: Detecting Logos

Paul Himes

October 10, 2020

## About the talk

Last summer, General Mills relaunched the long-running Box Tops for Education program with a digital twist. Instead of clipping out rectangular cardboard logos from the tops of cereal boxes, users can now scan their grocery receipts with a mobile app to earn money for their schools.

This presented a unique user education challenge. What happens if a user tries to scan one of the old Box Top logos instead of a receipt?

In this talk you will hear about the process of developing a logo detector prototype for the Box Tops for Education app. See practical uses of computer vision techniques such as rectangle detection and perceptual hashing come together to provide a delightful experience for users.

[Download Slides](/download-slides/?file=%2Fslides%2Fspeaking%2Fcomputer-vision-on-ios-detecting-logos.pdf)

## Presented by

Paul Himes

Software Engineer

[More from Paul](/team/paul-himes/)

Paul Himes

## About Livefront

Livefront builds intelligent products, platforms, and agents for the world's most admired companies. Partner with us to move faster, think bigger, and drive material business outcomes with AI.

### Tags

[AR & VR](/insights/all/?topic=ar-vr) [Digital Engineering](/insights/all/?topic=digital-engineering) [Mobile Apps](/insights/all/?topic=mobile-apps)

### Share

-   Copied

## View these next.

[See all](/insights/all/?type=speaking)

-   [

    Speech

    Humans in the Loop: Hiring Software Engineers in the AI Era

    Pete Jones & Nick Krantz

    ](/speaks/humans-in-the-loop-hiring-open-source-north-may-2026/)
-   [

    Speech

    Preppers & Comrades Unite: Building a Decentralized Mesh Network for Resilient Communication

    Chris Wodicka

    ](/speaks/preppers-comrades-unite-building-minnebar-may-2026/)
-   [

    Speech

    Let's Animate! An Introduction to RIVE.APP

    Shalanah Dawson

    ](/speaks/lets-animate-an-introduction-to-minnebar-may-2026/)