---
title: "Digital Accessibility As Strategy, Not Compliance at SXSW (2025)"
source: "/speaks/digital-accessibility-as-strategy-not-sxsw-march-2025/"
---

Speech

# Digital Accessibility As Strategy, Not Compliance

Jack Cunningham

March 10, 2025

## About the talk

Many digital teams begrudgingly seek accessibility "compliance" and fail to see its value as a core product strategy. In this session, we reveal how prioritizing accessibility drives growth and opens new opportunities for those who rely on assistive technology just as much as those who do not. Discover how native mobile accessibility functionality enhances user experience and offers value far beyond what is required to be inclusive.

[https://schedule.sxsw.com/2025/events/PP147426](https://schedule.sxsw.com/2025/events/PP147426)

## Presented by

Jack Cunningham

Director, Product Management

[More from Jack](/team/jack-cunningham/)

Jack Cunningham

## About Livefront

Livefront builds intelligent products, platforms, and agents for the world's most admired companies. Partner with us to move faster, think bigger, and drive material business outcomes with AI.

### Tags

[Accessibility](/insights/all/?topic=accessibility) [Strategy & Product](/insights/all/?topic=strategy-product)

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