---
title: "Digital Accessibility Is Strategy, Not Compliance at ProductWorld (2025)"
source: "/speaks/digital-accessibility-is-strategy-not-productworld-february-2025/"
---

Speech

# Digital Accessibility Is Strategy, Not Compliance

Jack Cunningham

February 11, 2025

## About the talk

Many digital teams begrudgingly seek accessibility "compliance" and fail to see its value as a core product strategy. In this session, we reveal how prioritizing accessibility drives growth and opens new opportunities for those who do not rely on assistive technology just as much as those who do. Discover how native mobile accessibility functionality enhances user experience and offers value far beyond what is required to be inclusive.

Learn why & how to make accessibility a central product strategy to drive growth for all users. Discover how new iOS and Android features can be utilized to create more inclusive and engaging digital products. Identify how to make accessibility a core strategy with planning and collaboration tools that fit into the flow of your design and development work.

## Presented by

Jack Cunningham

Director, Product Management

[More from Jack](/team/jack-cunningham/)

Jack Cunningham

## About Livefront

Livefront builds intelligent products, platforms, and agents for the world's most admired companies. Partner with us to move faster, think bigger, and drive material business outcomes with AI.

### Tags

[Accessibility](/insights/all/?topic=accessibility)

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