---
title: "Digital Accessibility Is Strategy, Not Compliance at Twin Cities Startup Week (2024)"
source: "/speaks/digital-accessibility-is-strategy-not-twin-cities-startup-september-2024/"
---

Speech

# Digital Accessibility Is Strategy, Not Compliance

Diana Flotten & Jack Cunningham

September 18, 2024

## About the talk

Many digital teams begrudgingly seek accessibility "compliance" and fail to see its value as a core product strategy. In this session, we reveal how prioritizing accessibility drives growth and opens new opportunities for those who do not rely on assistive technology just as much as those who do. Discover how native mobile accessibility functionality enhances user experience and offers value far beyond what is required to be inclusive. Key takeaways: 1. Learn why & how to make accessibility a central product strategy to drive growth for all users. 2. Discover how new iOS and Android features can be utilized to create more inclusive and engaging digital products. 3. Identify how to make accessibility a core strategy with planning and collaboration tools that fit into the flow of your design and development work.

## Presented by

Diana Flotten

Product Strategist

[More from Diana](/team/diana-flotten/)

Diana Flotten

Jack Cunningham

Director, Product Management

[More from Jack](/team/jack-cunningham/)

Jack Cunningham

## About Livefront

Livefront builds intelligent products, platforms, and agents for the world's most admired companies. Partner with us to move faster, think bigger, and drive material business outcomes with AI.

### Tags

[Accessibility](/insights/all/?topic=accessibility) [Strategy & Product](/insights/all/?topic=strategy-product)

### Share

-   Copied

## View these next.

[See all](/insights/all/?type=speaking)

-   [

    Speech

    Humans in the Loop: Hiring Software Engineers in the AI Era

    Pete Jones & Nick Krantz

    ](/speaks/humans-in-the-loop-hiring-open-source-north-may-2026/)
-   [

    Speech

    Preppers & Comrades Unite: Building a Decentralized Mesh Network for Resilient Communication

    Chris Wodicka

    ](/speaks/preppers-comrades-unite-building-minnebar-may-2026/)
-   [

    Speech

    Let's Animate! An Introduction to RIVE.APP

    Shalanah Dawson

    ](/speaks/lets-animate-an-introduction-to-minnebar-may-2026/)