---
title: "Don't Let Your Journey Map Lead Your Product Team Astray! at Minnebar (2025)"
source: "/speaks/dont-let-your-journey-map-minnebar-may-2025/"
---

Speech

# Don't Let Your Journey Map Lead Your Product Team Astray!

Matt Schraan & Ali Joaquin

May 3, 2025

## About the talk

When used properly, user journey maps can be an invaluable tool to help product teams build empathy and understanding of how users move through your product or experience. They can illuminate customer friction, delight, and opportunities for improvement. However, in practice, they often do not live up to this ideal. Too often, journey maps begin and end as theoretical understandings of your ideal user. Often represented as generic personas, these maps are built on assumption after assumption, never to be tested and validated with actual data.

In this session we'll explore common pitfalls experienced by teams when using journey maps, and how you can advance your map to evolve and grow with your product - backed by real data and insights.

## Presented by

Matt Schraan

VP, Product Management

[More from Matt](/team/matt-schraan/)

Matt Schraan

Ali Joaquin

Director, Design

[More from Ali](/team/ali-joaquin/)

Ali Joaquin

## About Livefront

Livefront builds intelligent products, platforms, and agents for the world's most admired companies. Partner with us to move faster, think bigger, and drive material business outcomes with AI.

### Tags

[Digital Engineering](/insights/all/?topic=digital-engineering) [Strategy & Product](/insights/all/?topic=strategy-product)

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