---
title: "When *NOT* to Speak to Users: Determining If Unmoderated User Research Can Scale Your Efforts 🧐 at Minnebar (2023)"
source: "/speaks/when-not-to-speak-to-minnebar-april-2023/"
---

Speech

# When *NOT* to Speak to Users: Determining If Unmoderated User Research Can Scale Your Efforts 🧐

Jack Cunningham

April 22, 2023

## About the talk

User research is essential for creating products that consumers truly love, but let's face it, it can be daunting to manage, prioritize and plan for. When should you talk to users? How do you gather feedback? And is one-on-one communication always necessary?

In this talk, we'll share our experiences scaling research and discuss the right and wrong times to lean into unmoderated testing.

Join in to learn valuable lessons for running successful user research, identifying when and where to focus your efforts, and why you shouldn't get too comfortable with just one research method.

## Presented by

Jack Cunningham

Director, Product Management

[More from Jack](/team/jack-cunningham/)

Jack Cunningham

## About Livefront

Livefront builds intelligent products, platforms, and agents for the world's most admired companies. Partner with us to move faster, think bigger, and drive material business outcomes with AI.

### Tags

[Strategy & Product](/insights/all/?topic=strategy-product)

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