---
title: "Zero to One with Mobile: What You Need to Know Before Bringing Your First Mobile App to Market at Twin Cities Startup Week (2022)"
source: "/speaks/zero-to-one-with-mobile-twin-cities-startup-september-2022/"
---

Speech

# Zero to One with Mobile: What You Need to Know Before Bringing Your First Mobile App to Market

Matt Schraan & Jack Cunningham

September 22, 2022

## About the talk

Launching a mobile app can help your business reach new customers and deepen your relationships with existing ones. In this session, we'll share practical tips and strategies for navigating your organization's first (or second or even third) foray into a mobile product launch.

- Ways to validate an MVP feature set most likely to resonate with users, while minimizing your risk.

- Common traits of successful mobile teams, including the skillsets you won't want to be without.

- Tactics for maximizing your organization's learnings from your app.

- Tradeoffs between truly native implementations versus cross platform frameworks like React Native.

If you are planning to launch a mobile app over the next few years, or are just mobile curious... please join us!

## Presented by

Matt Schraan

VP, Product Management

[More from Matt](/team/matt-schraan/)

Matt Schraan

Jack Cunningham

Director, Product Management

[More from Jack](/team/jack-cunningham/)

Jack Cunningham

## About Livefront

Livefront builds intelligent products, platforms, and agents for the world's most admired companies. Partner with us to move faster, think bigger, and drive material business outcomes with AI.

### Tags

[Mobile Apps](/insights/all/?topic=mobile-apps) [Startups](/insights/all/?topic=startups) [Strategy & Product](/insights/all/?topic=strategy-product)

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