---
title: "Strategy & Product"
source: "/strategy-and-product/"
---

# Strategy & Product

## The future we shape is as important as how we get there.

[Let's create together](/contact/)

## High impact digital outcomes start with high impact thinking.

With deep technical expertise and seasoned business sense, Livefront helps clients make decisions at all altitudes in digital experience crafting. We work with clients to identify the right opportunities, get clear on the best course of action, and prioritize impact. Always with the bottom line in mind.

### Trusted by:

-   Rebuy
-   YMCA
-   Pearson
-   Jamf
-   Optum
-   Fidelity

### Trends we're watching.

Intentional, informed, and realized strategies are powerful yet surprisingly hard to come by.

-   #### 25%

    of product managers claim that their organizations have clear strategies leading their work. Source: Forbes, "What Does Innovation Look Like For Successful Product Teams?"

* * *

-   #### 15%

    of organizations currently have a clearly defined AI strategy, indicating a significant opportunity for early adopters to gain an advantage.​ Source: Digital Marketing Institute, "Key Digital Marketing Trends for 2024"

* * *

-   #### 6x

    more likely to retain customers when an organization uses data to drive their marketing strategies. Source: Marketful, "Powerful Digital Marketing Statistics and Facts for 2024"

### Our strengths.

We deploy human-centered design and research to unlock experiences that drive the biggest impact for:

-   #### New Ideas

    Pioneering experiences that have never been built.

-   #### Product Vision

    The view of where our product could go and why.

-   #### Business Outcomes

    The impact this has on the grander vision and company.

-   #### Team Alignment

    The understanding and support team wide.

### Our capabilities.

#### Product Strategy Workshops

Explore how strategic positioning and innovative capabilities can drive meaningful business outcomes tailored to your users and your organization.

#### Roadmapping & Validation

Transform ideas into actionable plans. Our roadmapping and validation services ensure your product's path is clear, achievable, and aligned with market demands.

#### Vision Casting & Enterprise Innovation

Illuminate the future of your business and share that story with excitement and clarity. We guide enterprise innovation efforts, helping you cast a compelling vision and leverage cutting-edge technologies to stay ahead in your industry all while helping you communicate it up, down, and across your organization.

#### Value Prop Design

Craft compelling value propositions that resonate. We help you define and articulate the unique benefits your product offers, making it irresistible to your target audience.

#### Measurement & Benchmarking

Track success and measure impact. Our measurement and benchmarking services provide you with the metrics and insights needed to continually refine and improve your product's performance.

> I feel like we get to borrow a world class team as we're doing our work and there's just real power in that.
>
> Patrick
>
> Co-founder, RADICL

## Selected work.

### Bringing the Virtual Y to mobile devices across the country.

[Read case study](/case-study/ymca/)

Pearson

### Transforming how students are supported on their path to the GED.

GED Testing Services

[Read case study](/case-study/ged/)

Optum

### Delighting consumers with savings on their prescriptions.

Optum Perks

[Read case study](/case-study/optum-perks/)

Pearson VUE

### Creating a high-stakes testing experience for the web.

[Read case study](/case-study/pearson-vue/)

Jamf

### Putting enterprise device management in your pocket.

[Read case study](/case-study/jamf/)

## Insights & perspectives.

[See all](/insights/all/?topic=strategy-product)

-   [

    Article

    Identity Crisis

    Phillip Johnson & Paige Keane

    ](/writing/identity-crisis/)
-   [

    Article

    QA Quonversations: AI's Place in Software Testing

    John Caplinger

    ](/writing/qa-quonversations-ais-place-in-software-testing/)
-   [

    Article

    You might have a strategy problem if...

    Jennifer Morgan

    ](/writing/you-might-have-a-strategy-problem-if/)
-   [

    Speech

    You're Not Leading. You're Reacting.

    Paul Cramer

    ](/speaks/youre-not-leading-youre-reacting-minnebar-may-2026/)
-   [

    Article

    Your Product Is Your Brand

    Christian Spaulding

    ](/writing/your-product-is-your-brand/)
-   [

    Past Event

    Product Enhancements in Record Time: Three Quick Wins for 2026

    A Twin Cities Digital Product Talk

    Apr 9, 2026 | Minneapolis, MN

    ](/events/2026-04-09-product-enhancements-in-record-time/)

## Partner with us.

Livefront is trusted by the world's leading companies to drive growth and win in digital. We can create something remarkable, together.

[Let's talk](/contact/)