---
title: "Do I need a hypothesis for my UX research study?"
source: "/teaches/do-i-need-a-hypothesis-may-2024-284b26a9f0/"
---

Video

# Do I need a hypothesis for my UX research study?

Matt Schraan

May 16, 2024

## About this video

Let's talk hypotheses - known to be biased by nature. Where and how do they fit into UX research? Do they fit at all?

We explore this topic in our next Livefront Talk video. Jump in and join us as we answer the question, do I need a hypothesis for my UX research study? We'll examine this against generative and evaluative research, while providing actionable steps to create an effective hypothesis.

## Presented by

Matt Schraan

VP, Product Management

[More from Matt](/team/matt-schraan/)

Matt Schraan

## About Livefront

Livefront builds intelligent products, platforms, and agents for the world's most admired companies. Partner with us to move faster, think bigger, and drive material business outcomes with AI.

### Tags

[Experience Design](/insights/all/?topic=experience-design) [Strategy & Product](/insights/all/?topic=strategy-product)

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