---
title: "Zero to One with Mobile. Lesson 1: Draft a quarterback you trust"
source: "/teaches/zero-to-one-with-mobile-december-2023-7cfc745768/"
---

Video

# Zero to One with Mobile. Lesson 1: Draft a quarterback you trust

Matt Schraan

December 15, 2023

## About this video

Are you a product leader, digital strategist, or just curious about ways to improve your odds for success when launching a mobile app? You're in the right place! Over the course of 7 lessons, we'll share practical tips and strategies for navigating your organization's first (or second or even third) foray into a mobile product launch.

In this video, Lesson 1, we'll cover the importance of drafting a quarterback you trust. In a non-football light, this means finding a product manager who can skillfully lead a team to a successful product launch. Take a listen and learn some tips on how you might identify the right person for the role!

## Presented by

Matt Schraan

VP, Product Management

[More from Matt](/team/matt-schraan/)

Matt Schraan

## About Livefront

Livefront builds intelligent products, platforms, and agents for the world's most admired companies. Partner with us to move faster, think bigger, and drive material business outcomes with AI.

### Tags

[Mobile Apps](/insights/all/?topic=mobile-apps) [Strategy & Product](/insights/all/?topic=strategy-product)

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