---
title: "Zero to One with Mobile. Lesson 3: Emphasize themes over features"
source: "/teaches/zero-to-one-with-mobile-december-2023-9eb8c54b25/"
---

Video

# Zero to One with Mobile. Lesson 3: Emphasize themes over features

Matt Schraan

December 17, 2023

## About this video

Are you a product leader, digital strategist, or just curious about ways to improve your odds for success when launching a mobile app? You're in the right place! Over the course of 7 lessons, we'll share practical tips and strategies for navigating your organization's first (or second or even third) foray into a mobile product launch.

In this video, our 3rd lesson, we'll share the importance of emphasizing themes over features. While understanding a feature set for your MVP -- or MLP (minimum loveable product) if that's your flavor -- is really important, you might find yourself too focused on function and lose sight of the benefit to your end consumers. Take a listen and learn why a theme-based roadmap might be right for you!

## Presented by

Matt Schraan

VP, Product Management

[More from Matt](/team/matt-schraan/)

Matt Schraan

## About Livefront

Livefront builds intelligent products, platforms, and agents for the world's most admired companies. Partner with us to move faster, think bigger, and drive material business outcomes with AI.

### Tags

[Mobile Apps](/insights/all/?topic=mobile-apps) [Strategy & Product](/insights/all/?topic=strategy-product)

### Share

-   Copied

## View these next.

[See all](/insights/all/?type=livefront-talks)

-   [

    Video

    Hiring: The Livefront Way

    Corey Fleitz

    ](/teaches/hiring-the-livefront-way-december-2025-9002c1923e/)
-   [

    Video

    Scan to Win: How to elevate your mobile app with QR codes

    Noah Cusimano

    ](/teaches/scan-to-win-how-to-december-2025-952765822a/)
-   [

    Video

    Diamonds in the DevTools

    Nick Krantz

    ](/teaches/diamonds-in-the-devtools-december-2025-f387137cf9/)