---
title: "Ali Joaquin - Director, Design"
source: "/team/ali-joaquin/"
---

# Ali Joaquin

Director, Design

Ali Joaquin

## Filters

Content Type

Any Type ArticleSpeechVideo

Topics

All Topics AccessibilityDigital EngineeringExperience DesignMobile AppsStrategy & Product

-   [

    Video

    Beyond Aesthetics - How metrics transform design into business strategy

    Ali Joaquin

    ](/teaches/beyond-aesthetics-how-metrics-september-2025-b11705efbf/)
-   [

    Speech

    Don't Let Your Journey Map Lead Your Product Team Astray!

    at Minnebar (2025)

    Matt Schraan & Ali Joaquin

    ](/speaks/dont-let-your-journey-map-minnebar-may-2025/)
-   [

    Speech

    App Personalization Made Easy: Unleashing the Power of Native Technologies

    at Twin Cities Startup Week (2023)

    Jack Cunningham & Ali Joaquin

    ](/speaks/app-personalization-made-easy-unleashing-twin-cities-startup-september-2023/)
-   [

    Article

    How to Design a Successful A/B Test

    Ali Joaquin

    ](/writing/how-to-design-a-successful-a-b-test/)
-   [

    Video

    Creating Apps for Everyone: A Guide to Mobile App Accessibility

    Ali Joaquin

    ](/teaches/creating-apps-for-everyone-a-march-2023-889e1b523e/)
-   [

    Speech

    Mobile App Accessibility

    at GMI Agency Summit (2022)

    Jack Cunningham & Ali Joaquin

    ](/speaks/mobile-app-accessibility-gmi-agency-summit-november-2022/)
-   [

    Article

    I Ditched User Personas -- And Here's Why You Should Too

    Ali Joaquin

    ](/writing/i-ditched-user-personas-and-heres-why-you-should-too/)
-   [

    Speech

    Why you should (or shouldn't) do A/B testing.

    at Minnebar (2022)

    Matt Schraan & Ali Joaquin

    ](/speaks/why-you-should-or-shouldnt-minnebar-june-2022/)
-   [

    Article

    Leveling Up as a Product Designer

    Ali Joaquin

    ](/writing/leveling-up-as-a-product-designer/)