---
title: "Matt Schraan - VP, Product Management"
source: "/team/matt-schraan/"
---

# Matt Schraan

VP, Product Management

Matt Schraan

## Filters

Content Type

Any Type ArticleSpeechVideo

Topics

All Topics Data & AnalyticsDigital EngineeringExperience DesignMobile AppsStartupsStrategy & Product

-   [

    Speech

    Zero Tech Debt: Building a High-Standards Engineering Culture in the Age of AI

    at Tech Connect (2025)

    Sam Kirchmeier & Matt Schraan

    ](/speaks/zero-tech-debt-building-a-tech-connect-may-2025/)
-   [

    Speech

    Don't Let Your Journey Map Lead Your Product Team Astray!

    at Minnebar (2025)

    Matt Schraan & Ali Joaquin

    ](/speaks/dont-let-your-journey-map-minnebar-may-2025/)
-   [

    Speech

    Zero Tech Debt: How to Build an Engineering Culture of No Deferred Work

    at DevFestMN (2024)

    Matt Schraan & Sam Kirchmeier

    ](/speaks/zero-tech-debt-how-to-devfestmn-december-2024/)
-   [

    Speech

    Zero Tech Debt: How to Build an Engineering Culture of No Deferred Work

    at Twin Cities Startup Week (2024)

    Sam Kirchmeier & Matt Schraan

    ](/speaks/zero-tech-debt-how-to-twin-cities-startup-september-2024/)
-   [

    Speech

    Zero Tech Debt: How to Build an Engineering Culture of No Deferred Work

    at DeveloperWeek Management (2024)

    Sam Kirchmeier & Matt Schraan

    ](/speaks/zero-tech-debt-how-to-developerweek-management-may-2024/)
-   [

    Video

    Do I need a hypothesis for my UX research study?

    Matt Schraan

    ](/teaches/do-i-need-a-hypothesis-may-2024-284b26a9f0/)
-   [

    Speech

    Zero Tech Debt: How to Build an Engineering Culture of No Deferred Work

    at Minnebar (2024)

    Sam Kirchmeier & Matt Schraan

    ](/speaks/zero-tech-debt-how-to-minnebar-april-2024/)
-   [

    Speech

    Table of Experts: AI panel discussion

    at Minneapolis-St. Paul Business Journal Panel (2024)

    Matt Schraan

    ](/speaks/table-of-experts-ai-panel-minneapolis-st-paul-business-february-2024/)
-   [

    Speech

    A RADICL Sprint: Getting Product Alignment in Just One Day

    at ProductWorld (2024)

    Jack Cunningham & Matt Schraan

    ](/speaks/a-radicl-sprint-getting-product-productworld-february-2024/)
-   [

    Video

    Zero to One with Mobile. Lesson 7: Bring your organization along for the ride

    Matt Schraan

    ](/teaches/zero-to-one-with-mobile-december-2023-80ab193cc1/)
-   [

    Video

    Zero to One with Mobile. Lesson 3: Emphasize themes over features

    Matt Schraan

    ](/teaches/zero-to-one-with-mobile-december-2023-9eb8c54b25/)
-   [

    Video

    Zero to One with Mobile. Lesson 2: Ask yourself why should this product exist

    Matt Schraan

    ](/teaches/zero-to-one-with-mobile-december-2023-099cb0fd4b/)
-   [

    Video

    Zero to One with Mobile. Lesson 1: Draft a quarterback you trust

    Matt Schraan

    ](/teaches/zero-to-one-with-mobile-december-2023-7cfc745768/)
-   [

    Speech

    A RADICL Sprint: Getting Product Alignment in Just One Day

    at Twin Cities Startup Week (2023)

    Jack Cunningham & Matt Schraan

    ](/speaks/a-radicl-sprint-getting-product-twin-cities-startup-september-2023/)
-   [

    Speech

    Product Folk: A Community for Product Managers

    at Twin Cities Startup Week (2023)

    Jennifer Morgan, Jack Cunningham, Matt Schraan & Joe Sonka

    ](/speaks/product-folk-a-community-for-twin-cities-startup-september-2023/)
-   [

    Speech

    🎯 The Kano Model: A (mostly) useful framework for prioritizing product features 🎯

    at Minnebar (2023)

    Matt Schraan

    ](/speaks/-the-kano-model-a-minnebar-april-2023/)
-   [

    Speech

    Zero to One with Mobile: What You Need to Know Before Bringing Your First Mobile App to Market

    at Twin Cities Startup Week (2022)

    Matt Schraan & Jack Cunningham

    ](/speaks/zero-to-one-with-mobile-twin-cities-startup-september-2022/)
-   [

    Speech

    Why you should (or shouldn't) do A/B testing.

    at Minnebar (2022)

    Matt Schraan & Ali Joaquin

    ](/speaks/why-you-should-or-shouldnt-minnebar-june-2022/)
-   [

    Article

    Don't Live with Regret. Build a Kill Switch into your Mobile App

    Matt Schraan

    ](/writing/dont-live-with-regret-build-a-kill-switch-into-your-mobile-app/)
-   [

    Speech

    Secrets of High Performing Product Teams

    at MN Tech Connect (2021)

    Matt Schraan

    ](/speaks/secrets-of-high-performing-product-mn-tech-connect-june-2021/)
-   [

    Article

    The Most Overlooked Aspect of Effective Software Development

    Matt Schraan

    ](/writing/the-most-overlooked-aspect-of-effective-software-development/)
-   [

    Speech

    Secrets of High Performing Product Teams

    at MinneAMA (2021)

    Matt Schraan

    ](/speaks/secrets-of-high-performing-product-minneama-january-2021/)
-   [

    Speech

    The Preflight Checklist: Lessons learned the hard way so you can ship your app the easy way

    at Minnebar (2019)

    Matt Schraan & Andrew Haisting

    ](/speaks/the-preflight-checklist-lessons-learned-minnebar-april-2019/)