Adaptive Retail
Experiences that feel tailor-made for your customers – because they are.
Let's create together
Adaptive retail enables shoppers to get what they need for any channel, anytime, anywhere.
Building on the promise of personalized shopping, adaptive retail puts customers squarely at the center of your experience by anticipating their needs and reaching across channels. Livefront pulls it together with actionable behavioral insights, a scalable approach, and the expertise to make digital touchpoints people love.
Trends we're watching.
Digital showrooms, jumping between channels, multiple fulfillment options - it's all table stakes for the present and future of retail.
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64%
of US shoppers want orders delivered in 30 minutes without an extra cost. Source: Walmart, "Walmart Releases First Annual State of Adaptive Retail Report"
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55%
of US Gen Z shoppers have purchased while browsing social media. Source: Walmart, "Walmart Releases First Annual State of Adaptive Retail Report"
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76%
of e-commerce leaders stated their customers expect the order fulfillment experience to be the same regardless of their sales channel. Source: Amazon, "From click to delivery: Unleashing the power of ecommerce fulfillment"
Our capabilities.
Evolve your digital strategy to be adaptive.
Audience Definition
The backbone of adaptive retail is truly knowing one's audiences. This starts with a solid footing of user behavior to fuel channel definition. Attitudinal research that goes deeper than brand preference, and leans more fully into the quality of interactions, can help fine-tune where and when to reach audiences.
Inventory Management
Simply put, customers should know with a high degree of confidence if something is in stock. If it is, fulfillment options such as same-day delivery, buy online, pick up in-store (BOPUS), or drop shipping should be accompanied by realistic delivery expectations. If it isn't in stock, leaning back on the robustness of a product strategy helps inform the next best options - think of recommendations and related products.
Design Systems
Imagine a kiosk experience personalized to individuals in the moment, driven by active inventory and optimized for revenue generation. These interactions can feel customized and bespoke, leveraging cross-channel design systems, including reusable components and standards.
Dynamic Pricing
The ability to adjust pricing on the fly while protecting margins can help improve conversion rates. In tandem with a robust inventory solution, this may look like different components in digital checkout, daypart-based pricing on a shelf tag, or "in the moment" deals for loyal customers.
Building diverse capabilities that cater to different consumer preferences, such as curbside pickup, can be the defining factor for consumers choosing one retailer over another.
Partner with us.
Livefront is trusted by the world's leading companies to drive growth and win in digital. We can create something remarkable, together.