Meeting car buyers
where they are.
We turbocharged AutoMotion's ride to the top of the automotive shopping app charts.
As smartphone-based shopping continues to cannibalize desktop commerce at an accelerating clip, car dealers that ignore mobile find themselves outside of consumers' decision curve and losing sales they might have otherwise won. AutoMotion helps dealerships nationwide stand up a branded, fully featured, omnichannel mobile shopping experience without breaking a sweat. From browsing inventory on the couch at home to getting details on a specific unit on the lot, AutoMotion lets dealers reach customers at critical moments in their purchasing journey and help them make the most informed buying choices possible.
Turning mobile shoppers into on-the-lot ones.
The AutoMotion platform helps get engaged, low-funnel auto shoppers into the dealership, and then facilitates an elevated, technology-enhanced browsing experience once they're there. Dealers can opt-in to the firm's dealer network for discoverability via the flagship AutoMotion apps for iOS and Android, or create their own white-labelled versions for a fully customized, branded App Store presence. That value has fueled AutoMotion's rise to the largest mobile app platform in automotive retail, powering many of the top car manufacturers and automotive groups across the U.S., Canada, and Mexico.
It's all about location, location, location.
We helped AutoMotion create sophisticated geofencing logic to empower sales reps on the showroom floor to know when a prospective customer has arrived on the lot and even understand what other dealerships they may be considering for a purchase. Then, once they're on the lot, our BLE-based microlocation system supports robust product discovery and messaging on a car-by-car basis.
An instrument cluster for customer insights.
For dealerships, making the sale is all about delivering the right offer at the right time. Data can be a powerful edge when it comes to splitting that arrow, which is why we helped AutoMotion build rich analytics into the foundation of the platform. Dealers can monitor key metrics like new on-the-lot shoppers, competitive deals won, and parts and service revenue to measure ROI and stay on top of their local markets.
Forging the missing link.
We helped AutoMotion take maximum advantage of Branch.io's universal link capabilities and configure novel rules to dynamically brand and navigate the flagship app at launch based on the referring URL—regardless of whether the app has been previously installed on the device—while also boosting SEO performance.
AutoMotion meets automation.
We helped AutoMotion extend the platform's robust analytics by building advanced integrations with products like Customer.io to reach prospective customers in the perfect moment via the ideal channel. Analytics events (such as crossing a geofence) can trigger all manner of service interactions, from personalized marketing emails to competitive offers delivered in the moment via push or SMS, with powerful segmentation and reporting.
A scripted interaction.
AutoMotion's white-labelled product offering is powered by a set of custom build scripts—which we wrote—that interact with the platform's backend web services to automatically generate, update, and deploy hundreds of customized application bundles, all at the touch of a button.
Let's have a chat.
We helped AutoMotion take advantage of Apple Business Chat to create a scalable personal concierge experience for prospective car buyers. Users can browse available stock, compare option packages, and get quotes from local dealers all without ever leaving the iOS Messages app.
Our contributions.
Development
- Web Services Development
- DevOps
- iOS Development
- Android Development
- SDK Development