Taking Box Tops for Education digital.
The Box Tops for Education App
For more than 20 years, American shoppers have diligently clipped the corners of boxes marked with the Box Tops for Education seal and sent them along to local elementary schools, raising more than $400 million for teachers and PTAs in the process. But with that massive success comes massive operating overhead, and by 2018 the whole idea of mailing paper had come to feel like a stale anachronism. After partnering with General Mills on the Betty Crocker Cookbook app and mobile enhancements to the legacy Box Tops program, the food giant pulled us in to help rethink the program from soup to nuts and design a completely new — and completely paperless — consumer experience.
- Product Strategy
- iOS Development
- Product Design
- Android Development
Less paper, more cash.
A program like Box Tops requires a ton of behind-the-scenes effort to pull off. From the volunteer coordinators who count, bundle, and mail each school’s haul, to the auditors who comb through quarterly submissions to weed out expired clips, to the accountants who project the financial liabilities for each participating brand, Box Tops’ deep ties to the physical world create lots of costs and complexity for everyone involved. We sought to reimagine the program for the modern technological landscape and find ways to weed out unscalable overhead, creating less risk for brands, driving more participation, and ultimately putting more cash in each school’s account.
An app with dual citizenship.
The new and improved Box Tops app was designed for iOS and Android simultaneously, rather than simply ported from one to another. Equally at home on both operating systems, the app aligns to the unique visual and interaction conventions of each platform and is implemented natively using the latest, most performant patterns and APIs.
Smile for the camera.
We worked closely with General Mills’ receipt data partner, Blink, to extend the capabilities of their OCR technology and create a first-class user experience by allowing technology to follow design, not the other way around. Receipt data is parsed and ingested in real time and rich, delight-inspiring visual feedback is provided to the user immediately as earnings are identified.
It’s so nice to have you on board.
The new, paperless Box Tops program works very differently than the original, and schools are the ones who lose out if people don’t intuitively grasp and adapt to the new way. We zoomed in on this challenge from day one and crafted a lightweight but thorough onboarding experience designed to get users familiar with the revamped redemption process right away, which we tested and fine-tuned obsessively.
Results worth talking about.
Schools earned cash
Users scanned receipts
Donated to Schools
I’m going through withdrawal not getting to see your team this week!
Solutions Manager, General Mills