Speech
Don't Let Your Journey Map Lead Your Product Team Astray!
May 3, 2025
About the talk
When used properly, user journey maps can be an invaluable tool to help product teams build empathy and understanding of how users move through your product or experience. They can illuminate customer friction, delight, and opportunities for improvement. However, in practice, they often do not live up to this ideal. Too often, journey maps begin and end as theoretical understandings of your ideal user. Often represented as generic personas, these maps are built on assumption after assumption, never to be tested and validated with actual data. In this session we’ll explore common pitfalls experienced by teams when using journey maps, and how you can advance your map to evolve and grow with your product - backed by real data and insights.
Presented by
About Livefront
Livefront is a digital product consultancy. We're trusted by some of the world's most admired companies to drive strategy, design, and engineering for their core digital experiences. They partner with us to move faster, think bigger, and design products people love.
