Speech
Why you should (or shouldn't) do A/B testing.
June 4, 2022
About the talk
A/B testing is an incredibly valuable tool for data-driven product management. But, it doesn’t come for free and it isn’t the only available method for vetting new user experiences. Taken to its logical extreme, if you were to A/B test every feature in your product, you would be throwing away 50% of your product team’s work! So given that opportunity cost, is A/B testing even worth it? Well… it depends! In this session, we’ll engage in some real talk about A/B testing. Join us if you are interested in chewing on any of these questions. - What makes for a good A/B testing opportunity? - Why is A/B testing so costly, and how can we minimize that? - How do you design a good A/B test? - How do you implement a good A/B test? - How should you go about interpreting your A/B test results?
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About Livefront
Livefront is a digital product consultancy. We're trusted by some of the world's most admired companies to drive strategy, design, and engineering for their core digital experiences. They partner with us to move faster, think bigger, and design products people love.
