Video

Do I need a hypothesis for my UX research study?

Matt Schraan

May 16, 2024

About this video

Let’s talk hypotheses – known to be biased by nature. Where and how do they fit into UX research? Do they fit at all? We explore this topic in our next Livefront Talk video. Jump in and join us as we answer the question, do I need a hypothesis for my UX research study? We’ll examine this against generative and evaluative research, while providing actionable steps to create an effective hypothesis.

Presented by

Matt Schraan

VP, Product Management

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Matt Schraan

About Livefont

Our team creates beautiful mobile apps for people in motion. We work every day with Fortune 500 companies and startups alike to build custom software for phones, tablets, mobile payment wallets, and wearables like watches and glasses. We care deeply about quality, and we love what we do.