Livefront Teaches Do I need a hypothesis for my UX research study?

Let’s talk hypotheses – known to be biased by nature. Where and how do they fit into UX research? Do they fit at all? We explore this topic in our next Livefront Talk video. Jump in and join us as we answer the question, do I need a hypothesis for my UX research study? We’ll examine this against generative and evaluative research, while providing actionable steps to create an effective hypothesis.