Video

Zero to One with Mobile. Lesson 2: Ask yourself why should this product exist

Matt Schraan

December 16, 2023

About this video

Are you a product leader, digital strategist, or just curious about ways to improve your odds for success when launching a mobile app? You’re in the right place! Over the course of 7 lessons, we’ll share practical tips and strategies for navigating your organization’s first (or second or even third) foray into a mobile product launch. In Lesson 2, we’ll explore the ultimate product gut check – relentlessly asking yourself, why should this product exist? While there is often reasonable and sound rationale, sometimes the motivations can be misguided. This video will help you find the "why" for your product.

Presented by

Matt Schraan

VP, Product Management

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Matt Schraan

About Livefront

Livefront is a digital product consultancy. We're trusted by some of the world's most admired companies to drive strategy, design, and engineering for their core digital experiences. They partner with us to move faster, think bigger, and design products people love.