Video

Zero to One with Mobile. Lesson 1: Draft a quarterback you trust

Matt Schraan

December 15, 2023

About this video

Are you a product leader, digital strategist, or just curious about ways to improve your odds for success when launching a mobile app? You’re in the right place! Over the course of 7 lessons, we’ll share practical tips and strategies for navigating your organization’s first (or second or even third) foray into a mobile product launch. In this video, Lesson 1, we’ll cover the importance of drafting a quarterback you trust. In a non-football light, this means finding a product manager who can skillfully lead a team to a successful product launch. Take a listen and learn some tips on how you might identify the right person for the role!

Presented by

Matt Schraan

VP, Product Management

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Matt Schraan

About Livefront

Livefront is a digital product consultancy. We're trusted by some of the world's most admired companies to drive strategy, design, and engineering for their core digital experiences. They partner with us to move faster, think bigger, and design products people love.