Video

Zero to One with Mobile. Lesson 3: Emphasize themes over features

Matt Schraan

December 17, 2023

About this video

Are you a product leader, digital strategist, or just curious about ways to improve your odds for success when launching a mobile app? You’re in the right place! Over the course of 7 lessons, we’ll share practical tips and strategies for navigating your organization’s first (or second or even third) foray into a mobile product launch. In this video, our 3rd lesson, we'll share the importance of emphasizing themes over features. While understanding a feature set for your MVP — or MLP (minimum loveable product) if that's your flavor — is really important, you might find yourself too focused on function and lose sight of the benefit to your end consumers. Take a listen and learn why a theme-based roadmap might be right for you!

Presented by

Matt Schraan

VP, Product Management

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Matt Schraan

About Livefont

Our team creates beautiful mobile apps for people in motion. We work every day with Fortune 500 companies and startups alike to build custom software for phones, tablets, mobile payment wallets, and wearables like watches and glasses. We care deeply about quality, and we love what we do.