Speech
Computer Vision on iOS: Detecting Logos
October 10, 2020
About the talk
Last summer, General Mills relaunched the long-running Box Tops for Education program with a digital twist. Instead of clipping out rectangular cardboard logos from the tops of cereal boxes, users can now scan their grocery receipts with a mobile app to earn money for their schools. This presented a unique user education challenge. What happens if a user tries to scan one of the old Box Top logos instead of a receipt? In this talk you will hear about the process of developing a logo detector prototype for the Box Tops for Education app. See practical uses of computer vision techniques such as rectangle detection and perceptual hashing come together to provide a delightful experience for users.
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About Livefront
Livefront is a digital product consultancy. We're trusted by some of the world's most admired companies to drive strategy, design, and engineering for their core digital experiences. They partner with us to move faster, think bigger, and design products people love.
