Optimized outcomes come from data-first insights.
Livefront's analytics, measurement, monitoring, and optimization (AMMO) practice helps organizations enhance their digital products and experiences using insights derived from the observation of real world usage and behaviors.
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Trends we're watching.
Flexing the muscles to collect and act upon data-driven insights during design, development, and launch are critical to de-risk and capitalize on the opportunities ahead of us.
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30%
of companies are more likely to rely on data in a defensive context rather than using data as a potential source of innovation and growth. Source: PwC, "Driving customer service to the next level with data analytics and AI"
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1.5 - 2.9x
expected revenue lift attributed to effective first-party data & marketing functions. Source: BCG, "Responsible Marketing With First-Party Data In Asia Pacific - A $200 Billion Value Unlock Opportunity"
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4.2x
Rate at which companies who regularly A/B test in their products grow in comparison to those who do not A/B test. Source: Apptimize, "The Definitive Guide to A/B Testing Digital Products"
Expertise with the leading analytics, measurement, and visualization platforms.
Our capabilities.
We bring deep, data-driven insight and resolve to the product design & development process.
Measurement Strategy & Implementation
Starting with the business questions you want to answer, we work backwards to define an analytics strategy that informs the tooling and the tactics we employ, ensuring we collect actionable data to drive meaningful insights.
Dashboards & Visualizations
We create data visualizations and self-service dashboards to translate raw data into robust insights, monitoring, and recommendations. Further, we synthesize, analyze, and draw recommendations from disparate data sources and research studies to put shape to recommendations in report form.
Testing & Iteration
On top of foundational analytics, we layer in additional measurement techniques—such as A/B testing, quantitative surveys, and qualitative interviews—to further optimize the product strategy, its relationship to the bottom line, and the ongoing roadmap to make it all sing.
Monitoring & Observability
For complex modern applications, we help teams adopt and implement observability systems and patterns so they are better equipped to ship code quickly, identify aberrant behaviors, trace outliers, and understand the experience of every individual consumer using their digital products.
I am constantly impressed by the quality of the team.
Selected work.
Evaluating enterprise solutions for scale with confidence.
Insights & perspectives.
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Partner with us.
Livefront is trusted by the world's leading companies to drive growth and win in digital. We can create something remarkable, together.